Apple changes EU app store policy after Commission probe
Adds comment from Spotify in paragraph 7-8, comment from EU Commission in paragraph 10
By Supantha Mukherjee
STOCKHOLM, Aug 8 (Reuters) -Apple AAPL.O on Thursday changed its policy in the European Union to allow developers to communicate with their customers outside its App Store after the commission charged the iPhone maker in June for breaching the bloc's tech rules.
The Commission had said that under most of the business terms, Apple allows steering only through "link-outs", meaning that app developers can include a link in their app that redirects the customer to a web page where the customer can conclude a contract.
Apple said developers will now be able to communicate and promote offers that are available anywhere, not just on their own website, from within their app.
However, Apple will introduce two new fees - an initial 5% acquisition fee for new users and a 10% store services fee for any sales made by app users on any platform within the 12 months of the app installation.
Currently, Apple charges three types of fees: a core technology fee for the less than 1% of apps, a reduced commission for all digital goods and services sold through the App Store, and an optional fee for the payments and commerce services.
The two new fees will replace the reduced commission for all digital goods and services sold through the App Store.
Spotify SPOT.N, which has been at loggerheads with Apple over in-app links, said it was assessing Apple's proposal.
"At first glance, by demanding as much as a 25% fee for basic communication with users, Apple once again blatantly disregards the fundamental requirements of the Digital Markets Act," a Spotify spokesperson said.
The Commission had earlier criticised the fees charged by Apple for facilitating via the App Store the initial acquisition of a new customer by developers, saying they went beyond what was strictly necessary for such remuneration.
"We will assess Apple's eventual changes to the compliance measures, also taking into account any feedback from the market, notably developers," a Commission official said.
The charge against Apple is the first by the Commission under its landmark Digital Markets Act which seeks to rein in the power of Big Tech and DMA violations could result in a fine of as much as 10% of a company's global annual turnover.
Reporting by Supantha Mukherjee in Stockholm; editing by David Evans and Aurora Ellis
免责声明: XM Group仅提供在线交易平台的执行服务和访问权限，并允许个人查看和/或使用网站或网站所提供的内容，但无意进行任何更改或扩展，也不会更改或扩展其服务和访问权限。所有访问和使用权限，将受下列条款与条例约束：(i) 条款与条例；(ii) 风险提示；以及(iii) 完整免责声明。请注意，网站所提供的所有讯息，仅限一般资讯用途。此外，XM所有在线交易平台的内容并不构成，也不能被用于任何未经授权的金融市场交易邀约和/或邀请。金融市场交易对于您的投资资本含有重大风险。
所有在线交易平台所发布的资料，仅适用于教育/资讯类用途，不包含也不应被视为用于金融、投资税或交易相关咨询和建议，或是交易价格纪录，或是任何金融商品或非应邀途径的金融相关优惠的交易邀约或邀请。
本网站上由XM和第三方供应商所提供的所有内容，包括意见、新闻、研究、分析、价格、其他资讯和第三方网站链接，皆保持不变，并作为一般市场评论所提供，而非投资性建议。所有在线交易平台所发布的资料，仅适用于教育/资讯类用途，不包含也不应被视为适用于金融、投资税或交易相关咨询和建议，或是交易价格纪录，或是任何金融商品或非应邀途径的金融相关优惠的交易邀约或邀请。请确保您已阅读并完全理解，XM非独立投资研究提示和风险提示相关资讯，更多详情请点击 这里。
