In online entertainment, MS still prefers music over video games
** Within online entertainment, Morgan Stanley continues to prefer music over video games, with the former being "dramatically undermonetised" and heading for a re-pricing cycle, and the latter having a generally bearish backdrop
** MS says Universal Music UMG.AS ("overweight") is well placed to capitalise on strong structural growth in music, with margin accretion and improving FCF conversion
** It however cuts UMG's PT by 6.5% to EUR 29, flagging the still uncertain timing around a subscription growth re-acceleration and looking for further colour on what the label sees as longer-term opportunities
** UMG holds a Capital Markets Day on Sept. 17
** Within gaming, it retains a relative preference for Ubisoft UBIP.PA ("equal-weight") over CD Projekt CDR.WA ("underweight") given the wide disparity in valuation
** "We see a large opportunity for Ubisoft as it attempts to pivot its business towards a higher quality business mix, but limited evidence of delivery," MS says, pointing to recent disappointing games performance
** It cuts Ubisoft's PT by 36.5% to EUR 20, implying good upside but seeing little short-term prospects of re-rating
Reporting by Piotr Lipinski
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