Motor racing-Las Vegas GP adds Ferrari race and ice rink
By Alan Baldwin
Sept 4 (Reuters) -The Las Vegas Grand Prix will add a Ferrari Challenge support race to the second edition of the Formula One event in November after criticism of the limited track action on offer last year.
For those with money to splash and wanting more than just ice in their drinks, organisers said they also plan to install a skating rink on the roof of the Paddock Club hospitality building.
Formula One's third U.S. round races down the Nevada city's famed Strip at night but only offered Formula One last year. Other grands prix, particularly in Europe, have a range of junior series and sportscar races.
"We took on the feedback last year of not having a support race," Emily Prazer, Chief Commercial Officer for F1 and the Las Vegas Grand Prix, told reporters.
"Logistics last year were our number one concern...now we feel much more comfortable being able to extend the operating hours and the track activity.
"It was just a year one confidence thing honestly, and now we’re feeling pretty good about it."
Having a support series will also help lay down rubber on the track and highlight any potential problems before the F1 cars go out.
Last year's first practice lasted eight minutes before being cancelled for track repairs, leading to a class-action lawsuit by disgruntled fans.
The Ferrari Challenge support series will be on all three days, with garages in the Fan Experience zone -- a free daytime event on Las Vegas Boulevard with a daily 30,000 capacity.
"We wanted to make sure we’re embracing the local community a bit more and educating the audience, particularly the Nevadans on what we’re doing around Formula One," Prazer said of that ticketed event.
Prazer said the second edition would be less hype and more about the sport and enhancing the overall experience for visitors.
"We've had to change our approach. We did the same in ticketing where initially we were like, right, it's a big, sexy new event and we're going to have a ton of hospitality. We learned that lesson.
"We now have much more accessible tickets, GA (general admission) zones, and something for everybody versus something for just the high end."
The race is promoted by Liberty Media-owned Formula One and Prazer said it was something of an incubator to try out new things and push boundaries, with the ice rink an example.
"You would never see us do that anywhere else. But the intent is like 'how do we create more of an entertainment proposition?'," she said.
"It's not an obvious connection with Formula One, but Vegas has got the Golden Knights (National Hockey League team). We're doing a very fun merchandise collaboration with the Golden Knights.
"The idea is, if you look at the size of the Paddock Club, making sure that you actually activate all the space. It was one of those of 'what do we do?’ (moments). It's a lot of fun."
Reporting by Alan Baldwin, editing by Ed Osmond
免责声明: XM Group仅提供在线交易平台的执行服务和访问权限，并允许个人查看和/或使用网站或网站所提供的内容，但无意进行任何更改或扩展，也不会更改或扩展其服务和访问权限。所有访问和使用权限，将受下列条款与条例约束：(i) 条款与条例；(ii) 风险提示；以及(iii) 完整免责声明。请注意，网站所提供的所有讯息，仅限一般资讯用途。此外，XM所有在线交易平台的内容并不构成，也不能被用于任何未经授权的金融市场交易邀约和/或邀请。金融市场交易对于您的投资资本含有重大风险。
所有在线交易平台所发布的资料，仅适用于教育/资讯类用途，不包含也不应被视为用于金融、投资税或交易相关咨询和建议，或是交易价格纪录，或是任何金融商品或非应邀途径的金融相关优惠的交易邀约或邀请。
本网站上由XM和第三方供应商所提供的所有内容，包括意见、新闻、研究、分析、价格、其他资讯和第三方网站链接，皆保持不变，并作为一般市场评论所提供，而非投资性建议。所有在线交易平台所发布的资料，仅适用于教育/资讯类用途，不包含也不应被视为适用于金融、投资税或交易相关咨询和建议，或是交易价格纪录，或是任何金融商品或非应邀途径的金融相关优惠的交易邀约或邀请。请确保您已阅读并完全理解，XM非独立投资研究提示和风险提示相关资讯，更多详情请点击 这里。
