Swiss watch exports confirm China weakness
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SWISS WATCH EXPORTS CONFIRM CHINA WEAKNESS
Swiss watch exports fell 7.2% year-on-year in June, according to latest customs data, with Greater China exports materially weak, confirming the picture painted by Swatch and Richemont earlier this week.
Shares in Swiss watchmaker Swatch UHR.S slumped almost 10% on Monday after it flagged weak demand for luxury goods in China, its largest market.
A day later, Richemont CFR.S, which owns luxury brand Cartier, said a slump in Chinese demand was pushing overall results lower.
Thursday's data further highlights that the Chinese consumer is cutting back on big-ticket items.
Overall Swiss watch exports to mainland China were down 36% YoY, while Hong Kong exports were down 23%, according to JPMorgan analysts.
The data "confirm that the underlying market remains overall very soft and that Greater China in particular did not show signs of improvement," JPM notes.
On a more positive note, JPM highlights that U.S. and Japan exports remained solid, rising 6.5% and 13%, respectively.
"The latter continuing to be supported by strong travel flows and the particularly attractive pricing arbitrage on watches currently," JPM says.
Jefferies analysts note that exports are improving in both the U.S. and UK, "helpfully" for London-listed Watches of Switzerland WOSG.L.
(Samuel Indyk)
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