Meta edges up after Pivotal research initiates with 'buy'
** Shares of Meta Platform META.O edges up 0.7% to $577.6
** Pivotal research Group initiates coverage of stock with "buy" rating and PT of $780
** Pivotal's PT is the second-highest of 69 brokerages' PTs on the stock - LSEG
** Research firm expects strong rev growth due to increased usage, ability to develop new products, leverage AI to better content targeting, higher prices and declining reality labs losses
** With growing focus on the development of AI, Pivotal saysthat CEO Mark Zuckerberg can successfully navigate co to a win
** However, regulatory issues, heavy spending on AI infrastructure, massive spending on Metaverse and economic risks may disrupt META's revenue
** Additionally, Alphabet's GOOGL.O Google and Apple AAPL.O dominant share in smartphone could give them advantage in the AI universe over META, Pivotal says
** Average recommendation on META is a "buy," the median PT is $585 - LSEG
** Up to last close, stock had risen ~62% YTD
Reporting by Priyanka.G in Bengaluru
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